Starting again
Website redesign and migration
The dangerous part of a redesign is not the design. It is everything the old site had earned that a careless launch throws away.
We know this one from the inside. The site you are reading replaced our own, which ran on jQuery and Bootstrap and had not been touched in years. It still worked. It was slow, it was hard to change, and its certificate had lapsed.
The common way a redesign goes wrong is traffic. The new site launches, URLs change, nothing redirects, and three months of rankings evaporate. This is recoverable but it is a miserable quarter, and it is entirely avoidable.
So we map every existing URL to its new address before launch, keep the ones that earn traffic, and watch Search Console closely for the first few weeks.
What the work covers
Included in every redesign & migration project.
Audit of what you have
Which pages get traffic, which rank, which have links pointing at them. That list decides what must survive the move.
URL mapping and redirects
Every old address mapped to a new one and served as a permanent redirect. Nothing left to a guess or a generic homepage bounce.
Content migration
Text, images and documents brought across, with the images re optimised on the way through.
Design brought up to date
Modern layout and typography without discarding the recognition you have built. Familiar, not frozen.
Staged launch
The new site reviewed on a preview URL that search engines cannot index, then switched over at a quiet hour with the old version ready to restore.
Watched after launch
Crawl errors, index coverage and rankings monitored for the first weeks, when problems are still cheap to fix.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
Asked often enough to answer here.
If yours is not here, the general questions page covers how we work, or you can just ask.
Will a redesign hurt my Google rankings?
It does when redirects are skipped. Done properly, with every old URL pointing at its new home and the content intact, rankings usually hold and often improve once the site gets faster. There is normally a small dip for two to four weeks while Google recrawls.
Can we keep some of the old site?
Yes. Pages that rank well are worth keeping almost as they are, at the same address, with only the layout updated. There is no reason to rewrite something that is already working.
How long is the changeover?
The switch itself takes minutes, since it is a DNS or deployment change. The preparation is the project. For a typical business site, plan on four to eight weeks from start to launch.
Related work we do
All 16 servicesCustom web development
Websites written from scratch for one business, rather than a theme bent into shape until it almost fits.
Next.js development
The framework we reach for first, and the one we know well enough to know when it is the wrong answer.
Bun and Node.js backends
The part nobody sees, which is exactly why it has to be right.
Want this for your business?
Tell us what you have now and what is not working. We will tell you what we would do and what it would cost.