Publishing
Media and publishing websites
Publishing sites are usually slow for one reason, and it is almost never the articles.
Take any news site, load an article on a phone, and watch. The text arrives quickly. Then eleven advertising and tracking scripts arrive, the layout jumps three times, a video starts, and a subscription overlay covers everything. The article was never the problem.
This is a solvable engineering problem rather than an inevitable cost of advertising. Ad slots can have reserved space so nothing shifts. Scripts can load after the content. Video can wait until it is scrolled to. Revenue barely changes and the reading experience is transformed.
The other half is the editorial workflow. Journalists need to publish in minutes, from a phone if necessary, with images that get optimised without anyone thinking about it. Archives need to stay reachable, because an eight year old article is often still bringing in traffic.
What we build
The modules that matter in media & publishing.
Not every project needs all of these. This is the menu, and the first conversation is usually about which two or three of them would change your week.
Editorial workflow
Draft, review, schedule and publish, with roles for writers and editors, usable from a phone when news breaks.
Article pages that stay stable
Reserved ad space, deferred scripts and correct image dimensions, so nothing moves under a reader's thumb.
Archive and search
Every article reachable by category, tag, author and date, with search that works across the full archive.
Subscriptions and paywall
Metered or hard paywall with subscriber accounts and recurring billing, with search engines still able to see enough to index.
Advertising
Direct and network slots with reserved dimensions and lazy loading below the fold, so revenue does not cost you the Core Web Vitals.
Newsletters
Sign up, segmentation and sending, since email remains the most reliable way publishers reach readers directly.
What usually goes wrong
The four mistakes we see most often here.
These are not hypothetical. Each one is something we have been called in to fix on a site somebody else built.
Ad slots without reserved space, which is the largest cause of layout shift on the web.
Tracking scripts loading before the article text, delaying the only thing the reader came for.
Archives broken by a redesign, throwing away years of accumulated search traffic.
Autoplaying video in the article body, which is heavy, unwanted and hurts every metric.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
About media & publishing projects.
Can a site with advertising still pass Core Web Vitals?
Yes, though it takes discipline. Reserve exact space for every slot, load below the fold ads only on scroll, and keep third party scripts off the critical path. We have taken ad supported pages from failing to passing without removing a single slot.
How do we keep a paywall without losing search traffic?
Serve the full article to crawlers with the correct paywall structured data, which is Google's documented and permitted approach. Cloaking is different, and it gets sites penalised. We follow the published rules.
What happens to our old articles in a redesign?
Every URL is mapped and redirected. Archives are usually a large share of a publisher's traffic, and losing them is the most expensive mistake a media redesign can make.
Other industries we build for
Hospitals & Healthcare
The front desk is the bottleneck in almost every hospital. Software either relieves it or adds to it.
Real Estate
Buyers shortlist on a phone, at night, on mobile data. Listings that load slowly do not make the shortlist.
Education & Schools
An education site has two months of the year that decide it, and it has to hold up on both of them.
Work in media & publishing?
Tell us how the work moves through your business today. That conversation usually tells both of us what the software should do.