Industry
Manufacturing and industrial websites
Your buyer is an engineer with a specification sheet. They need numbers, not adjectives.
Industrial buying is a comparison exercise. A purchase engineer has a requirement, a shortlist of four suppliers, and a spreadsheet. They are looking for dimensions, tolerances, material grades, capacity and certifications. A website full of language about quality and commitment gives them nothing to enter into that spreadsheet.
So the catalogue is the site. Every product with its full specification visible on the page, a downloadable datasheet, and the certifications listed with their numbers. The supplier who publishes that gets shortlisted; the one who asks buyers to request a brochure often does not.
The enquiry form matters just as much. A general contact form produces a message saying please send details. A form that captures application, quantity, material and delivery timeline produces a lead your sales engineer can quote against the same day.
What we build
The modules that matter in manufacturing & industrial.
Not every project needs all of these. This is the menu, and the first conversation is usually about which two or three of them would change your week.
Technical catalogue
Products organised by category and application, with the full specification table on the page rather than hidden in a download.
Datasheets and drawings
PDF datasheets, CAD files and installation guides, downloadable without filling a form for the basic ones.
Certifications
ISO, CE, BIS and test certificates with numbers and validity, since procurement checks these before anything else.
Application pages
Which product suits which use case, written for the engineer choosing between two grades.
Structured RFQ
Enquiry capturing application, quantity, specification and timeline, routed to the right sales engineer by product line.
Dealer and export enquiry
Separate routes for distributors and international buyers, who need different information and different terms.
What usually goes wrong
The four mistakes we see most often here.
These are not hypothetical. Each one is something we have been called in to fix on a site somebody else built.
Specifications available only in a brochure that requires a form, which loses the buyer to a supplier who published theirs.
Product photographs with no scale reference, so a buyer cannot judge size at a glance.
A single contact form for sales, careers, dealers and complaints, all landing in the same unread inbox.
No mention of capacity or lead time, which is the second question every buyer asks.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
About manufacturing & industrial projects.
Should we publish prices?
Rarely, in industrial work. Prices depend on quantity, specification and freight. What you should publish is what moves the price, so a buyer can judge whether you are in range before asking. That gets you better qualified enquiries.
Can the site show live stock or capacity?
If your ERP allows a read, yes. More often we show indicative lead time by product line, which is what buyers actually need and is far easier to keep honest.
How do we get found by industrial buyers?
Product and application pages carrying the terms engineers search, which are specification led rather than brand led. Marketplaces bring volume, and your own site is where the technically serious buyers verify you.
Other industries we build for
Finance & Lending
In financial services the website is a trust test before it is anything else. Everything about it is being judged.
Legal & Professional
People searching for a lawyer or an accountant are usually anxious. The site's job is to reduce that, not perform authority.
Travel & Tourism
Travel is sold on images, and images are exactly what makes travel sites slow. That tension is the whole engineering problem.
Work in manufacturing & industrial?
Tell us how the work moves through your business today. That conversation usually tells both of us what the software should do.