Selling online
E-commerce development
A store is a conversion problem wearing a design. We build for the checkout, then make it look good.
Every extra second before a product image appears costs you buyers. So does a checkout that asks for the same address twice, or a stock count that says available when it is not. Store design gets a lot of attention; these three things quietly decide the revenue.
We build stores two ways. On Shopify or WooCommerce when you want a familiar admin and standard flows. Custom in Next.js when your catalogue, pricing rules or fulfilment do not fit what those platforms assume, which is common in wholesale, made to order and rental businesses.
Either way the storefront is fast, the product data is structured so Google can show prices and stock in search results, and the checkout is as short as your payment provider allows.
What the work covers
Included in every e-commerce project.
Catalogue that matches your stock
Variants, options, bundles and the awkward cases: size plus colour plus material, minimum order quantities, per customer pricing.
Payments set up correctly
Razorpay, Stripe, PayU, UPI and cash on delivery. Webhooks confirmed server side so an order is only marked paid when the money actually moved.
A checkout with nothing spare in it
Guest checkout, address autofill, saved carts, and clear delivery charges before the last step rather than after it.
Product structured data
Price, availability and rating marked up so listings can show them directly in search results.
Stock and order sync
Connected to your billing or inventory software so the website is not a second set of numbers somebody has to reconcile.
Search and filtering that works
Typo tolerant search and filters that reflect how your customers describe products, not how your database stores them.
No themes, no page builders, no plugin stacks
Every site written from scratch, starting from almost nothing and adding only what the pages need. The whole speed recipe is published, not kept secret.
Read the recipe →AI, used properlyWe use AI to go faster, not to decide
It writes the mechanical parts. It never chooses the architecture, the performance budget, or a single fact about your business. Everything is reviewed by the person who will maintain it.
Where we draw the line →Questions
Asked often enough to answer here.
If yours is not here, the general questions page covers how we work, or you can just ask.
Shopify or a custom store?
Shopify if you sell standard products to consumers and value a familiar admin. Custom if you have tiered pricing, wholesale accounts, made to order items, rentals, or a catalogue that changes shape often. We will tell you honestly which side you fall on.
Can you migrate my existing store without losing search rankings?
Yes. Old URLs get permanent redirects to their new addresses, product data is carried across with its structure intact, and we keep the old sitemap live long enough for Google to follow the moves.
Do you handle GST invoices and Indian shipping providers?
Yes. GST rates per product category, invoice generation, and integrations with the common Indian couriers and aggregators. This is normal work for us.
Related work we do
All 16 servicesCustom web development
Websites written from scratch for one business, rather than a theme bent into shape until it almost fits.
Next.js development
The framework we reach for first, and the one we know well enough to know when it is the wrong answer.
Bun and Node.js backends
The part nobody sees, which is exactly why it has to be right.
Want this for your business?
Tell us what you have now and what is not working. We will tell you what we would do and what it would cost.